COMMERCIAL (00:30)
First thought I had when reading these scripts was the whimsical images of costumed cats in human-like scenarios dreamed up by a Japanese photographer in the 1980s. (The Namennayo Cats.) To maintain the charm of my inspiration there could be no animated mouths or CG trickery, just cats sitting in their little anthropomorphic world. Close-ups would be matched with voiceover and the cats didn’t have to do anything except not run away. (Which happened quite a few times.) This campaign was definitely the most ridiculous project I ever worked on, but also one of the most original.